With the new year and a new body of students, the Colorado College administration is looking towards designing a new logo for the college as part of President Jill Tiefenthaler’s master plan, known as “The Colorado College Plan: Building on the Block.”
Building on the Block aims to fabricate a more authentic and tailored experience for both students and faculty alike.
As part of this master plan, the Communications Department and Co-Chairs of the Master Communications Plan Knowledge Development Team, Jane Turnis and Ken Ralph, are taking on the project to create a brand that represents the unique aspects of the Colorado College experience.
The five goals of the master plan seek to further tap into the potential of the college’s unique Block Plan. These goals include building nationally recognized summer and half-block programs, enhancing the campus as a distinctive place of learning, creating an innovation institute, and focusing on workplace excellence to foster an organization that truly defines the academic experience.
“What we’re trying to do is sharpen our identity, essentially. There are
a couple of differentiators that we know we have, and we’re lucky because a lot of small liberal arts college don’t have distinctive things to talk about,” said Vice President of Communications and Co-Chair Jane Turnis. “But we have the Block Plan, location, and our people—students and faculty self-select to come here.”
In order to complete this project, the Communications Department are partnering with the agency Victors and Spoils, headquartered in Boulder, Colo. One of the members of the agency is a Colorado College graduate from 1982.
Communications emailed the student body five questions to use as a mechanism by which they could help sharpen CC’s identity, including: What were you surprised by when you came to CC? What’s the biggest change you’ve experienced personally due to your time at CC? And if CC were a historical figure, who would it be?
“Sometimes, it’s hard for people to find a starting point. To have this conversation is such an open-ended question and finding a starting point can be difficult,” said Ken Ralph, Director of Athletics and Co-Chair. “So Jane worked up a list to help people narrow it down in different areas where they may be passionate.”
When sifting through webpages and materials put out by thousands of colleges, the content is holistically homogenous. If the name of the institution is removed, distinguishing one school from another becomes nearly impossible.
“We don’t want to be seen as just another high-end liberal arts college,” said Ralph. ”We are Colorado College, and we have an important message to put forward.”
According to Ralph and Turnis, the new tagline for the school will eliminate this problem and accurately represent what it means to be a Tiger. Once this is done, all buildings and organizations will receive the updated logo in order to create a uniformity that has been missing for the past six years.
“It’s something that Jane has been working very hard on since she got here. It’s to have a consistent look and feel and message around the campus,” said Ralph. “This exercise that we’re undertaking with the campus is going to help us kind of bring some things into focus and make it a lot easier for people to get the message out in the same way.”