By Riley Prillwitz
On Feb. 7, the Colorado College Athletic Department unveiled the new tiger crest that will now represent the school’s athletic program. The last logo update was 30 years ago.
The day consisted of the unveiling of the new logo on the basketball court, as well as the fresh scorer’s table and new logos up all around El Pomar Sports Center and Adam F. Press Fitness Center.
Vice President and Director of Athletics Lesley Irvine “loves” the new logo and is excited for what it will bring to the CC community.
“Truly, I’m happy and proud of where [we have] landed,” said Irvine.
The school partnered with Joe Bosack and Co., a branding company that works on logos for schools and events nationwide. Other clients include the NCAA, the University of Georgia, and Boise State University, according to their website.
“They don’t just design logos or refresh logos, but they help you through the whole process in terms of how you engage the stakeholders on campus and how you would roll it out,” explained Irvine. “They were really, really good.”
Student-Athlete Advisory Committee (SAAC) President Anna Gurolnick ’20 also agrees that the new logo is a great redesign. “It has been a long time in the works, and everyone involved did a great job of picking a logo that best represents Colorado College and CC athletics.”
The athletic department and Joe Bosack and Co. played a huge role in the whole development process, but they were not the only key players. SAAC Officer Molly Hiniker ’20 was just one of the CC students who was involved in the process of updating the logo.
“A small group of SAAC members were invited to a meeting with the company that helped rebrand CC athletics in the spring,” Hiniker explained. “We looked at three new branding options that included both logos and fonts. After being shown a presentation on the different options and what all went into their creation, we were able to provide the company with some feedback on what we thought and vote on which one was our favorite.”
On reveal day, the athletic department also released a promotional video featuring student athletes from each sport wearing new gear with the Tiger logo.
“We’ve gotten some really good feedback on the video,” said Irvine. “Every sport was represented there.”
Irvine continued to explain the intentionality behind the video, saying, “We were thoughtful about making sure that we showed our student athletes walking through the library because we’re student athletes at one of the best academic institutions in the country.”
Abby Hubbard ’22, plays on the women’s soccer team and was one of the athletes featured in the video.
“It was honestly really fun and exciting to be a part of the new logo reveal,” Hubbard said. “It was something I’ve never really done before and I really enjoyed It! I absolutely love the new logo and think it is very sharp and more modern.”
The new logo is more than an opportunity to buy new gear, although that is an exciting factor. It is also an impactful way to represent CC as a whole when student athletes travel across the country.
“Our Tigers are travel warriors, you know, and [they] get on a plane every weekend and are essentially, in many ways, these billboards for us,” explained Irvine. “So, you actually want to be really thoughtful about how consistent you are with that brand identity.”
Identity becomes very important in the height of a sports season, as CC athletes work hard to make a name for themselves and the school. The athletic department understands that there is no joking around when it comes to competing.
“We’ve had an incredibly competitive year so far,” stated Irvine. “We’ve had the best fall finish ever in the [Division III] Director’s Cup.”
The new logo reveal launched a string of exciting events for the athletic department. On Feb. 15, the groundbreaking ceremony for the Ed Robson Arena took place, and next month the mascot’s new name will be revealed.